This was a video that Chris Cunningham directed for Aphex Twin with a commercial twinge. Having already Directed and Produced Madonnas' Frozen earlier that year, this was much more cinematographic, beautiful open long shots, glamorous, Vice, sunshine, bikinies. But in his typical fashion manages to distort content and add surreal depth to a commercially viable "Rap Video."
In an interview Chris said casually
" The last half of the video sounded really pornographic, so it made me think about girls arses.... the first half of the video sounded like driving around in the sun."
He reused the head swapping idea that he had used previously in Aphex Twins Come To Daddy in 97' which felt lazy but this video definitely has a different tone and magical location in Venice Beach.
"By this point, i was constantly trying to make every video different to the last....
I thought i'd go for the sex angle! Just another video that i wanted to feel like a cartoon. No dialogue, just really over the top material."
It was this work with Warp Records that really propelled Chris' career upward and he has now got a collection of music videos that include artists such as Autechre, Squarepusher, Bjork, Portishead.... short films, animations and Installations, all available on DVD.
The money he made from his commercial en devours was pumped back into other projects for smaller electronic musicians that Chris himself loved, and also return to producing some more abstract films similar to the ones he began making in his early career.
Most recently,
Aphex Twin - Flex 2000
"This was returning to abstract film making after the Autechre video. It was derived from a specific, thematic brief. Abstract, anatomatical, fighting, fucking, lots of blood, muscles, heavy breathing, spunk and God! All in this dreamlike black void."
Shot on 35mm camera, the imagery is painterly and abstract without being literal.
Anti VJ
Inode
AntiVJ is a visual label initiated by European-based artists whose work is focused on the use of projected light and its influence on our perception.
Clearly stepping away from standard setups & techniques, AntiVJ presents live performances and installations where projection on volume, visual mapping, tracking and augmented reality, stereoscopy and holographic illusion are providing to the audience a senses challenging experience.
Visual artists on the label:
Yannick Jacquet (Legoman).
Joanie Lemercier (crustea).
Olivier Ratsi (Emovie).
Romain Tardy (Aalto).
I don't Understand but am infatuated.
AntiVJ - SONGDO from AntiVJ / Joanie on Vimeo.
AntiVJ - ENGHIEN from AntiVJ / Joanie on Vimeo.
AntiVJ - NUITS SONORES from AntiVJ / Joanie on Vimeo.
AntiVJ - MUTEK 2009 from AntiVJ / Joanie on Vimeo.
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