Jensen Sportag - Everything's good
Starslinger - Mornin'
Thursday, 3 March 2011
6 part plan - Marketing
6-Part plan that includes:
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections of the Principles of Marketing Tutorials.
The main body of the Marketing Plan often starts with the planner providing the rationale for the plan.
Offer a brief explanation for why this plan was produced
e.g., introduce new product, enter new markets, continue growth of existing product, yearly review and planning document, etc.
Suggest what may be done with the information contained in the plan
e.g., set targets to be achieved in the next year, represents a departmental report to be included in larger business or strategic plan, etc.
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections of the Principles of Marketing Tutorials.
The main body of the Marketing Plan often starts with the planner providing the rationale for the plan.
Offer a brief explanation for why this plan was produced
e.g., introduce new product, enter new markets, continue growth of existing product, yearly review and planning document, etc.
Suggest what may be done with the information contained in the plan
e.g., set targets to be achieved in the next year, represents a departmental report to be included in larger business or strategic plan, etc.
Tuesday, 1 March 2011
+ / - Primary research Marketing
Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff and departments for the purpose of marketing.
It is important to realise that marketing cannot be carried out in isolation from the rest of the business. For example:
The marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible.
Operations will need to use sales forecasts produced by the marketing department to plan their production schedules.
Sales forecasts will also be an important part of the budgets produced by the finance department, as well as the deployment of labour for the human resources department.
A research and development department will need to work very closely with the marketing department to understand the needs of the customers and to test outputs of the R&D section.
It is important to realise that marketing cannot be carried out in isolation from the rest of the business. For example:
The marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible.
Operations will need to use sales forecasts produced by the marketing department to plan their production schedules.
Sales forecasts will also be an important part of the budgets produced by the finance department, as well as the deployment of labour for the human resources department.
A research and development department will need to work very closely with the marketing department to understand the needs of the customers and to test outputs of the R&D section.
Situational analysis
Situational Analysis.
Designed to take a snapshot of where things stand at the time the plan is presented. It covers much of the same ground covered in the Preparing a Market Study tutorial, so those preparing a Marketing Plan should check this out as well.
This part of the Marketing Plan is extremely important and quite time consuming. For many, finding the metric needed in this section may be difficult, especially for those entering new markets. Anyone in need of numbers should look the Data Collection: Low-Cost Secondary Research tutorial, which may offer ideas for inexpensively locating the numbers Marketing Plan writers may need. For those who can afford to spend to locate marketing metrics, the Data Collection: High-Cost Secondary Research tutorial will also be of value.
The situational analysis covers the following key areas:
Current Products
Current Target Market
Current Distributor Network
Current Competitors
Financial Analysis
External Forces
Designed to take a snapshot of where things stand at the time the plan is presented. It covers much of the same ground covered in the Preparing a Market Study tutorial, so those preparing a Marketing Plan should check this out as well.
This part of the Marketing Plan is extremely important and quite time consuming. For many, finding the metric needed in this section may be difficult, especially for those entering new markets. Anyone in need of numbers should look the Data Collection: Low-Cost Secondary Research tutorial, which may offer ideas for inexpensively locating the numbers Marketing Plan writers may need. For those who can afford to spend to locate marketing metrics, the Data Collection: High-Cost Secondary Research tutorial will also be of value.
The situational analysis covers the following key areas:
Current Products
Current Target Market
Current Distributor Network
Current Competitors
Financial Analysis
External Forces
Monday, 28 February 2011
Marketing overview
The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:
-forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
-forces the marketing personnel to look externally in order to fully understand the market in which they operate.
-sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
-is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
-Needed as part of the yearly planning process within the marketing functional area.
-Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
-Is a component within an overall business plan, such as a new business proposal to the financial community.
-forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
-forces the marketing personnel to look externally in order to fully understand the market in which they operate.
-sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
-is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
-Needed as part of the yearly planning process within the marketing functional area.
-Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
-Is a component within an overall business plan, such as a new business proposal to the financial community.
Sunday, 20 February 2011
Psychedelic Synesthetic Gaming
Ido Hartogsohn
What if you saw the world with your ears?" Devil's Tuning Fork is a psychedelic synesthetic first-person exploration/puzzle game "in which the player must navigate an unknown world using visual sound waves. Inspired by M.C. Escher’s classic optical illusion and the echolocation of dolphin." So this is how it is to see with your ears.
What if you saw the world with your ears?" Devil's Tuning Fork is a psychedelic synesthetic first-person exploration/puzzle game "in which the player must navigate an unknown world using visual sound waves. Inspired by M.C. Escher’s classic optical illusion and the echolocation of dolphin." So this is how it is to see with your ears.
Friday, 18 February 2011
Time Management
Briefing - 14th Jan
-Brainstorm
-Moodboards
-Research - Level ambience / Different games and levels
- Textures
- Backdrops
-Floor Plans
-StoryBoards/direction
-Perspective drawing
-Concept art
Crit - 18th feb
-Schematics/Scale drawing
-Construct shell in Maya
-Construct in Artefacts and objects in maya
-Textures into maya
-Ableton for sound design
-Import to Unity to test for scale and feel/ First person aspect
-Unity Beta test
Final Crit - 11th March
-amalgamation in Unity
-Add sund and other artefacts to Unity
-Finalize and tweak textures
-Time allowed for suggestions from Crit.
-Evaluation
FINFINFIN
-Brainstorm
-Moodboards
-Research - Level ambience / Different games and levels
- Textures
- Backdrops
-Floor Plans
-StoryBoards/direction
-Perspective drawing
-Concept art
Crit - 18th feb
-Schematics/Scale drawing
-Construct shell in Maya
-Construct in Artefacts and objects in maya
-Textures into maya
-Ableton for sound design
-Import to Unity to test for scale and feel/ First person aspect
-Unity Beta test
Final Crit - 11th March
-amalgamation in Unity
-Add sund and other artefacts to Unity
-Finalize and tweak textures
-Time allowed for suggestions from Crit.
-Evaluation
FINFINFIN
Wednesday, 16 February 2011
Tuesday, 15 February 2011
Sketches for illustrated backdrops
I have been thinking about having a 'sketched' look to the visible backdrops on the edge of the level that cannot be reached. The outside world, visible from inside the building will be decimated sketches that look something reminiscent of the AHA video...
I dont know why but i would like to experiment with this in Unity. Placing planes behind the walls of the building and seeing what surreal effects and illusions that can be created.
Conceptually this might be fun to play with.
LISTEN!
http://www.bbc.co.uk/iplayer/episode/b00yj887/Bleep_Bleep_Bloop_Music_and_Video_Games/
Came across this. Really interesting and ideal for research. Beginning to think about sound aspects to my level. This was the perfect thing to listen to for inspiration, ideas and fact.
Came across this. Really interesting and ideal for research. Beginning to think about sound aspects to my level. This was the perfect thing to listen to for inspiration, ideas and fact.
Textures/Tones
These are images, textures and tones that i would like to incorporate into my level. They suit the dystopian feel im trying to achieve.
The pictures on the bottom are a few of the sort of artefacts that my character might potentially be collecting..
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