Saturday 8 May 2010

1 Min Short Film - Research - Colour 1




The eleven basic colors have fundamental psychological properties that are universal, regardless of which particular shade, tone or tint of it you are using.
Each of them has potentially positive or negative psychological effects and which of these effects is created depends on the relationships within color combinations.
Color psychology postulates four primary colors - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.

The psychology of color has fundamental properties that are universal, positive or negative. They relate respectively to the body, the mind, and the emotions.
Color meaning is significant in (consciously) relating to the electromagnetic spectrum.
Color is light, traveling to us in waves from the sun, on the same electro-magnetic spectrum as radio and television waves, microwaves, x-rays etc.
Light is the only part of the spectrum that we can see, which perhaps explains why we take it less seriously than the invisible power of the other rays.


- Color psychology or spectrum discrimination?
Sir Isaac Newton demonstrated that light travels in waves, when he shone white light through a triangular prism and the different wavelengths refracted at different angles, enabling him to see the colours of the rainbow (the spectrum).
When light strikes any coloured object, the object will absorb only the wavelengths that exactly match its own atomic structure and reflect the rest - which is what we see.
Turn this around and it is easy to understand how the color of anything is a clear indication of its atomic structure or, in simple terms, what it is made of.
When light strikes the human eye, the wavelengths do so in different ways, influencing our perceptions. In the retina, they are converted into electrical impulses that pass to the hypothalamus, the part of the brain governing our hormones and our endocrine system.
Although we are unaware of it, our eyes and our bodies are constantly adapting to these wavelengths of light.
-(Cognitive.psychology.101.com)

. Color is energy and the fact that it has a physical effect on us has been proved time and again in experiments - most notably when blind people were asked to identify colors with their fingertips and were all able to do so easily.
. Colour psychology can be limited by language. There are only eleven basic colour words in the English language, and yet there are literally millions of colours.
. Computers will give us sixteen million and the human eye can distinguish more than any machine.
. After the basic eleven, we borrow words, such as avocado (is that the flesh, or the skin?) and grape (is that deep purple or green?) to describe the myriad of shades, tones and tints. This inevitably creates confusion in colour communication and thus in colour psychology.
. "Do we all see colours the same?" Who knows? The point is that in colour psychology it does not seem to matter what we think we are looking at; the effect of colours on us is caused by their energy.

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