Thursday 30 September 2010

Finding images, graphics and Typefaces for my Sequence






Finding a site called Fontspace.com has enabled me to find a verity of 60's and sudo 60's fonts for use in the title sequence.
There are many posters and graphics that use 'creative typography' to replicate the 60's style of type. Many of which are gimmicky and over stated. As my sequence is for a documentary/biography, i would like it to be tasteful and characteristic of the 60's, but not overbearingly 'Flowerpower.'




I've been debating using Helvetica as the font. Created in 1957 and having its name changed to Helvetica in 1960, it is from the correct era and would be clear and concise. However i dont think it would really sit with the overall feel of the sequence.





Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas'sche Schriftgiesserei (Haas type foundry) of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with the successful Akzidenz-Grotesk in the Swiss market. Originally called Neue Haas Grotesk, its design was based on Schelter-Grotesk and Haas’ Normal Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.
In 1960, the typeface's name was changed by Haas' German parent company Stempel to Helvetica (derived from Confoederatio Helvetica, the Latin name for Switzerland) in order to make it more marketable internationally. It was initially suggested that the type be called 'Helvetia' which is the original Latin name for Switzerland. This was ignored by Eduard Hoffmann as he decided it wouldn't be appropriate to name a type after a country. He then decided on 'Helvetica' as this meant 'Swiss' as opposed to 'Switzerland'.

Another reason for Helvetica not sitting with the overall theme of the sequence is that as stated above, the typeface is neutral and has no intrinsic meaning in its form. The 60's i feel encapsulates a generation where everything had meaning, from actions to art, there was always agenda and the energy to see that agenda through.

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