Saturday, 2 April 2011

More Data from Motion Throey - representations of things



Here are two new gorgeous spots from Motion Theory for IBM. Data Energy visualizes a holographic field of data around real-world objects, envisioning a near-future of clean and efficient energy managed through intelligent data gathering and processing. Data Transportation presents an abstract view of a city’s transportation network with different shapes and symbols representing the traffic flow – a slick and trippy version of a subway map, overlaid with bicyclists, and every taxi and car and bus moving through a city at once. Motion Theory’s knack for visualizating data through code and Processing-type graphics really shines though in these. Utopian? Yes, undoubtedly. We can dream, though, right?

Bran Dougherty-Johnson

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