I tried to talk to nintendo's marketing department about their recent get up and play campaign. Most of the details can be found through other sources but i though for raw data i would try to contact them directly.... But apparently, all the information you can get (for free on wikipedia) is private and they are unable to give anything out to the public. This is what i sent and the response i got....
Hi,
Im a degree level student doing a case study on Nintendo's marketing and advertising strategy for the 2010 Wii "get up and get playing" campaign.
I wondered if you could provide me with some accurate information as to how this particular product was marketed. Specifically the advertising campaign; how it was devised and implemented.
Could you also provide me with the figures for the expected sales, then the actual sales figures of this endeavor. Forecasted profits and predicted sales vs Actual sales and profits.
I have been given this as a template for reference and consideration:
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
Any help would be greatly appreciated as this is going towards my final grade for the year and is core research.
Thanks for your time.
Ben Marles
Leeds college of art and design - Films, game and animation.
Response
Dear Mr. Marles, thank you for your email.
Unfortunatley, this information is classed as company confidential and can not be released to the public on request.
However, I do suggest you visit the corporate section of our website which is: http://www.nintendo.com/corp/
I do hope this helps with you enquiry.
There is nothing on this website that sheds any information that isn't vague or untruthful at best.
They were no help and actually a hinderance to me devising a case study from which to draw raw data and info to influence my own advertising campaingn for our group project.
I was most disappointed.
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