Launching in 2010, the revolutionary Kinect for Xbox 360 will fundamentally transform the way people play games, entertain and connect with others by introducing a new way to play – controller free. The state of the art technology utilises audio and video sensors to recognise peoples’ faces, track their body movements and gestures and understand their voices, making the user the controller.
Microsoft Kinect games transport people into a magical world of roaring rapids, mountain obstacles and fast race cars where users build friendships with tigers and use their entire bodies to drive racing carts. This extraordinary experience continues outside the world of games into that of movies, television shows and music. Users can instantly jump into a movie on 1080 HD by simply saying “Xbox, play” or effortlessly browse through millions of songs. With Kinect, people step right into thousands of sporting events on ESPN3, while Kinect Video enables them to connect with friends and family across the world, making chat on Xbox LIVE easier.
For advertisers, Kinect allows brands to reach consumers in a highly interactive environment. New advertising opportunities will become available as new titles launch on the platform. Chevrolet was the first automotive company to introduce a multiscreen campaign using Kinect technology for the launch of its new model, the Chevrolet Volt. Following the introduction of Kinect in the fall, users will be able to test drive the new Chevy Volt in “Kinect Joy Ride,” the first controller-free racing game from Microsoft Game Studios.
......... 07/07/10 - advertising.microsoft.com/
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